Women Want More

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Creator:

Michael J. Silverstein, The Boston Consulting Group (BCG)

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Podcast data

Created By Michael J. Silverstein, The Boston Consulting Group (BCG)

Podcast Status active

Started 20/10/2009

Latest Episode 20/10/2009

Release Period Episodic

Episodes 1

Partner Reviews 0

Language English

Frequency 0

Average Length 9 minutes and 20 seconds

Country United States

Global Rank TOP 1%

Description

Women today control as much as 70 percent of household purchases and $20 trillion of consumer spending worldwide. They will be responsible for $5 trillion of incremental spending over the next several years — a greater commercial potential than that of the rise of the consumer economies of India and China. Yet despite all this spending power, women feel undervalued and misunderstood. They are pressed for time and stressed out by products and services that don’t meet their needs.The message of Women Want More is that women have the clout to make or break whole categories. Companies that recognize the opportunity of the female economy and respond to it can capture a privileged position in their category and achieve growth for years to come.
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Episodes
- #570418 - Women Want More
  
  15 years ago
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Women Want More

Women Want More

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Podcast data

Description

Agent Outreach

Episodes

#570418 - Women Want More

Reviews

Podcasts like this

Wealthy Way Podcast

Wealthy Way Podcast

Data Crunch

Data Crunch

The Analytics Power Hour

The Analytics Power Hour

The Rag Company Podcast

The Rag Company Podcast

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