The Heart Of Marketing

1.6

20+

TOP 5%

Creator:

Jayme Soulati and John Gregory Olson

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Podcast data

Created By Jayme Soulati and John Gregory Olson

Podcast Status active

Started 30/01/2015

Latest Episode 05/06/2017

Release Period Episodic

Episodes 131

Partner Reviews 0

Language English

Frequency 167

Average Length 29 minutes and 8 seconds

Country United States

Global Rank TOP 5%

Description

Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts … JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
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Episodes
- #684202 - 128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa]
  
  8 years ago
  
  #684202 - 128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa]
- #684203 - 127: Coca-Cola And The Future of the CMO
  
  8 years ago
  
  #684203 - 127: Coca-Cola And The Future of the CMO
- #684204 - 126: How Evian of Suave To Make Us Naive In Branding
  
  8 years ago
  
  #684204 - 126: How Evian of Suave To Make Us Naive In Branding
- #684205 - 125: Why Consider Social Listening Strategy & Some Tool Tips For You
  
  8 years ago
  
  #684205 - 125: Why Consider Social Listening Strategy & Some Tool Tips For You
- #684206 - 124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers
  
  8 years ago
  
  #684206 - 124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers
Reviews
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The Heart Of Marketing

The Heart Of Marketing

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Podcast data

Description

Agent Outreach

Episodes

#684202 - 128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa]

#684202 - 128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa]

#684203 - 127: Coca-Cola And The Future of the CMO

#684203 - 127: Coca-Cola And The Future of the CMO

#684204 - 126: How Evian of Suave To Make Us Naive In Branding

#684204 - 126: How Evian of Suave To Make Us Naive In Branding

#684205 - 125: Why Consider Social Listening Strategy & Some Tool Tips For You

#684205 - 125: Why Consider Social Listening Strategy & Some Tool Tips For You

#684206 - 124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers

#684206 - 124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers

Reviews

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