Message Engineer for the Medtech Startup

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Creator:

Maureen Shaffer

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Podcast data

Created By Maureen Shaffer

Podcast Status active

Started 13/02/2022

Latest Episode 18/04/2023

Release Period Episodic

Episodes 15

Partner Reviews 1

Language English

Frequency 437

Average Length 67 minutes and 23 seconds

Country United States

Global Rank TOP 1%

Description

Welcome to Message Engineer for the Medtech Startup! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device startup.
Every week we are turning to some of the leading lights in the medical device business world to learn how to be successful with customer-facing messages to drive funding and revenue for growing medtech startups. We will also explore message failures and learning so we can all rise together to deliver better patient outcomes.
Medical Device messaging is complicated – patients, healthcare providers (HCPs) including physicians, healthcare insurance payers, buyers such as hospitals and integrated delivery networks (IDNs), ambulatory surgery centers (ASCs), and more. Internally, marketing works with a cross-functional team for message and marketing approval, including regulatory, clinical, and legal. Additionally, the message must well work for the sales force and, often, global distribution partners.
I'm Maureen Shaffer, the host of Message Engineer podcast, and I've been in the medical device field for thirty (30) years now. I am a three-time Vice President of Marketing who has led small medical device startups through multiple Series A and Series B funding rounds – and one IPO. I started as a biomedical engineer and came up through product marketing management. I understand the joys and challenges of innovation in a highly regulated space. You can also find us the video podcast on YouTube!
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Episodes
- #611915 - Behavioral Design with Dr. Jason Hanft, CEO, and Michael DiTullo, Chief Creative
  
  2 years ago
  
  #611915 - Behavioral Design with Dr. Jason Hanft, CEO, and Michael DiTullo, Chief Creative
- #611916 - Business Model Innovation with James Jordan, CEO StraTactic; Professor, Carnegie Mellon
  
  2 years ago
  
  #611916 - Business Model Innovation with James Jordan, CEO StraTactic; Professor, Carnegie Mellon
- #611917 - People, Problems and Profit with Nicky Billou, President + CEO, eCircle Academy; Author and Podcaster
  
  2 years ago
  
  #611917 - People, Problems and Profit with Nicky Billou, President + CEO, eCircle Academy; Author and Podcaster
- #611918 - Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners #strategy #medtech #startup
  
  2 years ago
  
  #611918 - Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners #strategy #medtech #startup
- #611919 - Social Purpose + Investor Value with Seth Bogner, Chairman and CEO, HeartPoint Global #strategy #medtech #startup
  
  2 years ago
  
  #611919 - Social Purpose + Investor Value with Seth Bogner, Chairman and CEO, HeartPoint Global #strategy #medtech #startup
Reviews
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Message Engineer for the Medtech Startup

Message Engineer for the Medtech Startup

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Podcast data

Description

Agent Outreach

Episodes

#611915 - Behavioral Design with Dr. Jason Hanft, CEO, and Michael DiTullo, Chief Creative

#611915 - Behavioral Design with Dr. Jason Hanft, CEO, and Michael DiTullo, Chief Creative

#611916 - Business Model Innovation with James Jordan, CEO StraTactic; Professor, Carnegie Mellon

#611916 - Business Model Innovation with James Jordan, CEO StraTactic; Professor, Carnegie Mellon

#611917 - People, Problems and Profit with Nicky Billou, President + CEO, eCircle Academy; Author and Podcaster

#611917 - People, Problems and Profit with Nicky Billou, President + CEO, eCircle Academy; Author and Podcaster

#611918 - Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners #strategy #medtech #startup

#611918 - Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners #strategy #medtech #startup

#611919 - Social Purpose + Investor Value with Seth Bogner, Chairman and CEO, HeartPoint Global #strategy #medtech #startup

#611919 - Social Purpose + Investor Value with Seth Bogner, Chairman and CEO, HeartPoint Global #strategy #medtech #startup

Reviews

Podcasts like this

OMG Hi! with George Lopez Podcast

OMG Hi! with George Lopez Podcast

The Portrait System Podcast

The Portrait System Podcast