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Grounded Content - content strategy, marketing, and content creation

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Grounded Content - content strategy, marketing, and content creation

  • star
1.6
0+
50+ APD
Global Rank TOP 5%
Creator:
Marion Abrams
  • Marketing
  • Business
  • Society & Culture
  • Philosophy
  • Education
  • How To
About Episodes Reviews Similar

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    Podcast data

    Created By Marion Abrams
    Podcast Status active
    Started 03/09/2020
    Latest Episode 23/01/2023
    Release Period Episodic
    Episodes 56
    Partner Reviews 0
    Language English
    Frequency 538
    Average Length 33 minutes and 30 seconds
    Country United States
    Global Rank TOP 5%

    Description

    Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

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  • Episodes

    • #419655 - How to Get Your Ideas and Articles Published in High Profile Publications with Erica Holthausen

      2 years ago

    • #419656 - The Creativity Productivity Connection with guest Gregg Clunis

      2 years ago

    • #419657 - Content Performance Culture and Some AI Chatter

      2 years ago

    • #419658 - The Perfect Pitch: How to Get the Attention You Deserve with Cristina Marcello

      2 years ago

    • #419659 - Building Community in the Digital Age with guest Heather Parady

      2 years ago

  • Reviews

    • There are no reviews yet

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